Dublin City Council and JCDecaux announce Just Eat as new dublinbikes partner

Sponsorship to support further growth and development of the scheme. Bike scheme to be known as Just Eat dublinbikes.

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Dublin City Council and JCDecaux Ireland announced today, 20th July 2017, that Just Eat will become the new commercial partner of dublinbikes in a three-year agreement.

The Just Eat dublinbikes were unveiled at an announcement at Merrion Square at 11am today and the new look branded bikes will be visible on the streets of Dublin from the end of August.  In addition to the livery of the bikes, the docking station screens, service vehicles, staff uniforms and associated inventory will all also be rebranded as Just Eat dublinbikes.

In attendance to make the announcement were:

·         Dublin’s Lord Mayor, Mícheál MacDonncha

·         Richard Shakespeare, Assistant Chief Executive, Dublin City Council

·         Amanda Roche Kelly, Managing Director, Just Eat

·         Joanne Grant, Managing Director, JCDecaux Ireland

 

Speaking ahead of the announcement an tArdmhéara Bhaile Átha Cliath Mícheál Mac Donncha said “Dublin city has had the benefit of a world class bike share scheme since 2009.  Over that period the scheme has gone from strength to strength.  With almost 20 million journeys taken so far it is recognised as one of the most successful bike schemes in the world, which is something that Dublin can be proud of.  This commercial partnership with Just Eat will play an important role in further developing the success of the scheme and in the promotion of cycling in the city.”

Owen Keegan, Chief Executive, Dublin City Council said: “It is vital for Dublin city that the public have access to viable and sustainable modes of transport.  dublinbikes has played a huge part in the accelerated growth of cycling in Dublin and it is now rightly seen as integral to the public transport network.  The scheme will become even more accessible with the introduction of 15 new stations and 100 new bikes when the Grangegorman expansion is rolled out later on this year. Having Just Eat on board as a commercial partner enables us to provide enhancements to the scheme at no additional cost to the city.”

Amanda Roche Kelly Managing Director Just Eat Ireland said: “Just Eat and dublinbikes are, in so many ways, the ideal partners. First and foremost, both services were conceived to meet an everyday lifestyle need. In the case of dublinbikes it's helping people to get around the city more easily, whilst for Just Eat, it's helping hungry commuters find their flavour by ordering their favourite foods for delivery when and where they want online and via the Just Eat app.  Together we believe that Just Eat and dublinbikes can have a bigger impact on the communities where we are located, connecting local restaurants with busy city commuters whilst ultimately encouraging more people to use dublinbikes to get around the city. For Just Eat, this is a significant milestone as we continue to realise our vision of creating the world’s greatest food community and we are really excited about working with Dublin City Council and JCDecaux to help fuel the mobile community in Dublin.”

Joanne Grant, Managing Director JCDecaux Ireland said “We are delighted to be welcoming Just Eat as the new partner of dublinbikes. They are a very colourful and progressive brand with ambitious plans for growth and we are looking forward to working closely with them to build on the overwhelming success of the scheme by harnessing the synergies between our business models over the next three years.”

 

For further information contact:

Dublin City Council Media Relations Office T. (01) 222 2170, M. 087 740 0277

https://twitter.com/DubCityCouncil        www.facebook.com/DublinCityCouncil

 

About Just Eat Ireland

Just Eat is the world’s leading marketplace for online food delivery operating in 13 markets around the globe. It allows customers to search for local takeaway restaurants and place orders online or via its mobile app. The long-term ambition of Just Eat is to revolutionise the way people order and enjoy food.

In Ireland, Just Eat now has 2,000 takeaway restaurants online and the Just Eat app has been downloaded over 900,000 times since it was launched, making it easy for consumers to access local eateries for lunchtime and evening options. Over 80% of customers now order via the app and on mobile devices.

Socially the company now has over 46K Twitter followers, 113K+ Facebook followers and 3.9K Instagram followers. Choice is key for consumers and Just Eat now offers over 30 cuisine types including healthy options such as Thai, gluten free, coeliac, Japanese as well as a variety of gourmet burgers and a range of dessert options.

 

About JCDecaux

JCDecaux Ireland is a subsidiary of JCDecaux the world’s largest Out Of Home Media company operating 52,000 bikes in 88 cities across 13 countries in Europe and the Asia-Pacific region.  Providing a real complement to public transport, JCDecaux’s bikes improve the quality of city life and optimise travel options, in line with current environmental and public health targets.

JCDecaux Key figures

  • 2016 revenue: €3,393m
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • N°1 worldwide in street furniture (559,070 advertising panels)
  • N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
  • N°1 in Europe for billboards (169,860 advertising panels)
  • N°1 in outdoor advertising in Europe (721,130 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
  • N°1 in outdoor advertising in Latin America (70,680 advertising panels)
  • N°1 in outdoor advertising in Africa (29,820 advertising panels)
  • N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
  • N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,117,890 advertising panels in more than 75 countries
  • Present in 4,280 cities with more than 10,000 inhabitants
  • Daily audience: more than 410 million people
  • 13,030 employees


Just Eat dublinbikes partnership

The three-year partnership package includes:

  • Joint naming rights
  • Branding
  • Innovative partnership opportunities
  • PR and Communications
  • Advertising support

Latest dublinbikes statistics

Active long-term members: 66,883

Journeys Jan to Jun 2017: 2,046,348

Total journeys since 2009: 19,811,383

Busiest ever day: 18,041 journeys on 16th September 2016

Percentage of journeys that have been free: 95%

 

Source: JCDecaux

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