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Hopscotch Europe Scoops Top Prize for LinkedIn at SABRE Awards

Hopscotch Europe is delighted to announce that they won their first SABRE Award at the 2016 EMEA awards ceremony!

"The SABRE Awards, hosted by the Holmes Report, recognise excellence in the PR industry and our digital team scooped an In2 SABRE Award, which is awarded in recognition of innovation and insight for digital content creation. Winning in the category ‘Best Use of LinkedIn’, the award is the result of our work for the employer brand of global pharmaceutical giant Sanofi, the fifth largest pharmaceutical company in the world. Always centring on innovation, we launched two online milestone campaigns with the aim of promoting Sanofi as an excellent employer and thus attracting top talent. In addition to this, we also managed their LinkedIn corporate page. Our first campaign centred on creating a select discussion group to cultivate top talent, which discussed themes ranging from E-Reputations, Open Innovation and eHealth.

As the group grew to nearly 1,000 members, so too did the needs of our audience, and we began to conduct interviews with high-achieving members of the group. This group soon became an outlet for Sanofi employees to celebrate the successes of their colleagues, thus further promoting them as key employer brand to non-Sanofi members of the group. Our second campaign focussed on the creation of original content for their LinkedIn corporate page. Celebrating the page’s followers, we ran a series of campaigns focussing on their demographics.

This series proved to be a huge success, gaining the most engagement out of all other content throughout the year. Not only did these two campaigns generate high rates of engagement, but 15% of Sanofi’s global recruits in 2015 came from LinkedIn, significantly more than in previous years." 

Hopscotch Europe joined the FICC in 2016.

To read the whole press release, please click here!