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JCDecaux strengthen Digital Roadside Network with the introduction of Digishelters

JCDecaux have begun the roll out of a network of 60 digital bus shelter screens across Dublin. Digishelters will replace existing National Transport Authority (NTA) bus shelters on key routes in and out of the city with brand new units incorporating 86-inch digital screens which will broadcast pictures in 4K, ultra HD.

Digishelters will allow advertisers to reach audiences in highly sought-after areas of the capital such as Amiens Street, Baggot Street, Leeson Street, Merrion Road and Morehampton Road.  Earlier this year JCDecaux launched the first on-street digital network in the Republic of Ireland with the installation of 43 Digipanels in Dublin City Centre.  The introduction of Digishelters increases the roadside digital footprint of 86-inch screens, giving clients the opportunity to reach a wider audience when combined with Digipanels.

Brands can maximise campaign impact and engagement levels on Digishelters through the ability to change their messaging in real time, on multiple occasions over flexible campaign booking periods, enabling them to communicate with their audience in a more contextualised and relevant way.  Campaign scheduling will be managed by the JCDecaux Smart Content platform and slots will be sold as ‘Plays’ displaying content as little or as often as required over the booking period.

Commenting on the launch of Digishelters Pat Mannion, Commercial Director of JCDecaux said “this is a defining step in the development of Digital Out of Home in Ireland. Digishelters significantly increase the volume of 86-inch roadside screens across our capital city, giving advertisers more flexibility and immediate access to wider audiences.  The NTA bus shelter network has long been a proven and trusted medium for our clients and the introduction of Digishelters will enhance that relationship.”

This is the latest investment by JCDecaux in the Irish market and there is much more to come.  New Digipole and Digipanel locations are on the horizon in 2019 and we also have plans to launch Digishelters outside of Dublin in the near future.”

 

Pictured on Merrion Road (L-R):  Chris Collins - Agency Sales Manager, Severine McCarthy - Senior Specialist Account Executive, Lisa Young – Senior Account Executive and
Pat Mannion - Commercial Director, JCDecaux Ireland

 

Ends

For further information contact:

publicrelations(@)jcdecaux.ie
www.jcdecaux.ie

Notes to the Editor

About JCDecaux

JCDecaux Ireland is a subsidiary of JCDecaux the world’s largest Out of Home Media company.   JCDecaux were awarded the first national bus shelter advertising contract in the Republic of Ireland by the National Transport Authority in 2017 following a competitive tender process. The contract saw JCDecaux take over the advertising rights and maintenance related to over 1,800 existing bus shelters around the country. 

Group Key figures

  • 2018 revenue: €3,619m
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is part of the FTSE4Good index
  • N°1 worldwide in street furniture (528,660 advertising panels)
  • N°1 worldwide in transport advertising with more than 210 airports and 277 contracts in metros, buses, trains and tramways (366,000 advertising panels)
  • N°1 in Europe for billboards (137,020 advertising panels)
  • N°1 in outdoor advertising in Europe (648,570 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (239,300 advertising panels)
  • N°1 in outdoor advertising in Latin America (72,880 advertising panels)
  • N°1 in outdoor advertising in Africa (24,170 advertising panels)
  • N°1 in outdoor advertising in the Middle East (16,450 advertising panels)
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,061,200 advertising panels in more than 80 countries
  • Present in 4,030 cities with more than 10,000 inhabitants
  • 13,030 employees

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