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NOW TV and dublinbikes launch three-year commercial partnership

The NOW TV sponsorship will support the rollout of a new App which will make experiencing dublinbikes easier than ever.

Bike scheme to be renamed ‘NOW TV dublinbikes’

Dublin City Council and JCDecaux today announced a new commercial partnership between NOW TV and dublinbikes which includes the streaming service taking the naming rights in a deal spanning the next three years.
NOW TV dublinbikes, which were revealed at an announcement at Portobello today, will be visible on the streets of Dublin from January 19th, 2021.  All of the bike schemes associated inventory will also carry the NOW TV dublinbikes brand.

The partnership with NOW TV will support the launch of a new dublinbikes user experience in January which will see the introduction of a brand new App and a refresh of the dublinbikes website. The new user friendly App is a major step forward for the scheme as it will allow subscribers to release a bike from their smart phone for the first time as well as providing new and improved features, making it easier for commuters to access and enjoy the service. This is the first of a number of upcoming exciting developments planned over the course of the partnership which will modernise the scheme which has been a huge success in the city over the past 10 years.

Speaking ahead of the announcement, Lord Mayor of Dublin, Hazel Chu said: “The dublinbikes scheme has been a huge success since it was launched back in 2009 and continues to go from strength to strength. I am delighted to welcome NOW TV on board as the new sponsor. Cycling is getting more popular every day, especially since the onset of Covid-19, and Dublin City Council is keeping pace by continuing to roll out cycling infrastructure throughout the city. I look forward to seeing even more people using NOW TV dublinbikes in 2021.”


John Flanagan, Assistant Chief Executive & City Engineer, Dublin City Council said: “Throughout the last number of years and particularly in 2020 we have seen the importance of having sustainable transport options. The benefits of cycling are huge, from the individual benefits of improved health and well-being to the collective benefits for our city in the reduction of car traffic and congestion on the roads, while also bringing reductions in air and noise pollution and carbon emissions. 
dublinbikes has played a vital role in the growth of cycling in Dublin since the scheme was first launched over 10 years ago and the scheme will become even more accessible with the introduction of a new user App in 2021. Our new commercial partnership with NOW TV will enable us to continue to improve and develop the scheme for the people of Dublin.”

Sarah Jennings, Marketing Director NOW TV, said: “NOW TV is delighted to be partnering with dublinbikes.The dublinbikes scheme gives the people of Dublin the freedom to discover the city on their own terms. Much like dublinbikes, NOW TV’s aim is to give people the freedom to choose their own entertainment on their own terms and we’re very much looking forward to being part of this hugely successful scheme as it continues to prosper over the next three years.”

Joanne Grant, Managing Director, JCDecaux Ireland, said: “We are very pleased to welcome NOW TV as the new commercial partner for dublinbikes. In January 2021 we will launch our new user experience to make the scheme even more convenient and accessible to a wider audience, something that NOW TV have a lot of experience of doing in the TV market and we look forward to working with them on this and other development projects.”

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