Liz O'GormanMarketing Manager, Groupe Renault

A senior level marketing professional with broad consumer brand marketing experience gained in global multinationals and SMEs. Proven expertise in developing and implementing strategic marketing plans, brand strategy, product management, pricing, new product launches, planning and implementation of integrated marketing communications (Media, Digital, Sponsorships, Events, CRM), media planning, budget and agency management.

Commercially astute with strong financial skills, well developed consumer insights, strong analytical skills and great creative judgement.

Proven ability to lead and mentor teams and individuals and build strong working relationships at all levels to deliver results.

Industry experience in automotive, retail, financial services, fmcg and healthcare sectors.

Specialties: Consumer & retail brand marketing.
Brand strategy & positioning
Product management, New product launch management,
Marketing communications, media planning, digital marketing
Team management & mentoring.