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FICC Patron JCDecaux - Insurer RedClick revealed as new dublinbikes partner
- Dublin City Council and JCDecaux announce three-year sponsorship which will see the insurance company granted ‘RedClick dublinbikes’ naming rights and the branding of all dublinbikes inventory
- Motor and home insurer RedClick entered the Irish market in 2024, and serves over 250,000 customers with 400 employees in Ireland
- The iconic dublinbikes scheme has completed over 38 million journeys since its launch in 2009
RedClick, a motor and home insurance provider, is the new commercial partner of dublinbikes. This partnership marks an exciting new chapter for dublinbikes which is established as a landmark feature of the city's streetscape.
Since its launch in 2009, dublinbikes has completed over 38 million journeys, becoming an essential transport option for Dubliners and visitors alike.
Part of the Generali Group, a global leader in insurance and asset management, RedClick entered the Irish market in 2024 and serves over 250,000 customers with a team of 400 across Ireland and Northern Ireland. Through this sponsorship, RedClick will collaborate with dublinbikes to maintain the schemes high quality service and accessibility.
Central to this partnership is a shared commitment to promoting sustainability, road safety and healthier lifestyles. The sponsorship will also strengthen RedClick’s brand awareness in Ireland, as it aligns with its focus on delivering simple, easy-to-use solutions that benefit both its customers and the wider community.
The new RedClick dublinbikes were unveiled at Hanover Quay earlier today and will be visible on the streets of Dublin from November 23rd. As part of the partnership RedClick branding will also feature on docking station terminal screens, service vehicles, the dublinbikes.ie website and the official dublinbikes app.
Statements:
Lord Mayor of Dublin, James Geoghegan said “dublinbikes is more than a transport scheme; it is a vital part of Dublin’s identity. With RedClick as our partner, we look forward to ensuring that RedClick dublinbikes remains at the heart of our sustainable transport initiatives.”
General Manager of RedClick, Lorenzo Ioan, said “Our sponsorship of dublinbikes reflects RedClick’s commitment to community support, sustainability and simplicity. Guided by our lifetime partner strategy, we believe in making insurance easy and smart, just as dublinbikes offers a simple way to get around the city. Through this partnership, we’re proud to promote cycling as a complementary transport option that supports road safety, reduces congestion, and contributes to healthier communities. This sponsorship not only boosts our visibility as a new brand in the market but also reinforces our commitment to doing business in Ireland and supporting the communities in it.”
John Flanagan, Assistant Chief Executive & City Engineer, Dublin City Council, stated: “The enduring success of dublinbikes is a testament to its reliability and the value it brings to Dublin’s transport infrastructure. Our partnership with RedClick will ensure continued advancement and accessibility for all users.”
Joanne Grant, Managing Director, JCDecaux Ireland, commented: “We are delighted to welcome RedClick as our new partner. Their innovative spirit aligns perfectly with the values of dublinbikes, and we are excited to be working with the team in RedClick to promote the benefits of the scheme and serve the community in Dublin together.
